Keune Introduces New Clay-Based Bleach – Freedom Blonde

By | March 11th, 2019

Giving stylists more freedom behind the chair, Keune’s new clay-based lightener, Freedom Blonde, contains Freedom Fuse Technology to ensure ultimate lifting. With a rich consistency, it creates a sheath around the hair so the product doesn’t dry out before it has done its job! Due to the popularity of balayage and lived-in looks, Keune is creating the tools they need to get the job done! To learn more about this new system, we chatted with Keune North America Technical Director Amber Skrzypek, who gave us her top 4 T’s for success behind the chair.

From The Pros

“As hairstylists, I think it is important that we have all the tools we need for the job, no matter the canvas that sits in your chair,” says Skrzypek. “Freedom Blonde is the newest addition to the Keune Lightener family and I couldn’t be more excited for it. Designed for open-air techniques the Freedom Blonde System develops a sheath to encapsulate and insulate itself for even, maximum lifting. Freedom Blonde allows you to create all the looks your guests are asking for—from natural low maintenance blondes to dimensional browns,”


You might be wondering if there are any changes to your application technique in order to achieve the enhanced results and beautiful new consistency. While Freedom Blonde is similar to a traditional bleach, we’ve designed the formula specifically for use with free-hand techniques. Therefore giving you the freedom to create as you wish! Here, Amber Skrzypek shares her top tips for achieving a beautiful end result every time!

The 4 T’s: Tools, Technique, Tension, and Timing



When applying Freedom Blonde, use a brush with flexible bristles. This will help the product glide onto the surface of the hair instead of pushing it in. Select a brush with a width relative to the surface size you are working on. For example, use a 2-inch brush at the back of the head where you’re taking wider sections. As you continue to work toward the crown, choose a smaller brush for accuracy and control.



When creating balayage styles and lived-in looks, follow the head shape and the natural fall of the hair. Taking diagonal sections will give the impression of color movement and ensures the placement appears natural. When working around the face, Amber likes to take small diagonal forward partings on each side of the part. This creates 2 triangle sections right on the hairline. Giving you a top and bottom surface area to paint, one on the part and one on the front hairline. For a pop of color—and your money piece—saturate the ends completely for maximum lightness around the face.



Tension is key when using free-hand techniques so be sure to pay attention to your elevation. Changing the elevation of your section as you work around the head will help you keep control.

*Pro tip: When applying Freedom Blonde to the hair, use your arm to move the brush instead of your wrist. This gives you longer brush strokes for a quicker application. Want to achieve a lighter look? Simply layer more product on to the areas where you want to see the most lightness.



Freedom Blonde can achieve up to 7 levels of lift on natural hair in up to 50 minutes. If you are still working on your application timing or looking for fewer than 7 levels of lift, start with a lower-strength developer. Then, gradually increase the developer strength as you work toward the top of the head and around the face. This will create brightness where you need it most. Providing a perfect finish every time! Use this technique to improve timing as well as create a very natural sun-kissed look.

The Freedom Blonde System gives you complete lightening freedom. By adding Bond Fusion into your formula, your guest will leave your salon with strong, healthy hair.


Pro tip: When working on dark levels, avoid warmth by customize mixing Cool Boosters into the formula.

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