How To Prepare Hair Color for the Sun
By Keune | June 25th, 2020
As summer approaches, light and bright color will fill up most of a stylist’s book. With their new color, clients will also seek the best way to care for their tresses. Hints of pastel, high-contrast brights, and creative color melts are among the top picks and most coveted color trends of the season. Therefore, equip clients with an essential care regimen for a season spent under the sun.
To prepare for an increase in brightening services, the stylist should stock up on preferred Keune lighteners and brush up on product knowledge for lightened hair. For lightening services – which often include highlights, foilyage, balayage, or babylights – always recommend a highly nourishing at-home regimen. Keune Care Vital Nutrition is the perfect range for hair in need of a little TLC. Formulated to moisturize the inner hair structure while forming a barrier around damaged areas, it protects and revitalizes strands for a smooth, shiny finish.
If performing a single process, color retention will be the biggest concern. Increased sun exposure to color causes additional fading, which is why UV protection is a must. While many Keune products contain Solamer for UV protection, Keune Care Sun Shield range is a favorite to actively protect color and restore hair to a silky smooth finish.
The demand for creative color has increased exponentially over the past few seasons. The addition of Keune Color Chameleon allows stylists to create fantasy hair color with ease. Care for new creative shades with a color safe system that extends the life of the color. The Keune Care Color Brillianz range forms a protective barrier around the strands to prevent fading and includes UVA and UVB filters to combat against environmental damage.