Celebrate Individual STYLE with These Product Picks!

By | February 10th, 2020

2020 is the year of individuality, and STYLE is the perfect way to set yourself apart. This is your year to be creative behind the chair. Whether you are crafting your own personal touches in the salon to sending clients home with a signature curl or chignon, let your individuality as a stylist shine. We can take style cues from the runways. Designers capitalized on sustainability and getting back to their roots. Stylists translated this sentiment by highlighting natural texture, creating bespoke colors and cuts, and attainable styling. Get ahead of this season’s trends by offering clients tips to update their look and embrace their individual style.

How to celebrate individual style:

No matter the cut or color, with STYLE in hand, it’s simple to shift your look one day to the next. What makes this styling range unique is its flexible properties that allow you to re-work the hair to transform the client’s style in an instant! Explore some of our favorite looks utilizing STYLE.


Blow drying is an essential foundational technique to master behind the chair. The trick? Don’t be afraid to use product! To get a simply stellar bombshell blowout, prep mohawk sections with STYLE Soft Mousse, then use a round brush to blow-dry, over-directing forward and rolling back to achieve optimal height. After perfecting the top section, move to the sides, rolling each section and placing pin clips in an on-base position. Once cool, use a finishing brush to comb out the curls and finish with STYLE Spray Wax. In addition, create an individual style with a unique parting or add an accessory!


Texture has been one of the top trends gracing the runways season after season, and it’s not going anywhere this year. The great thing about this look is that you can customize it by working with your client’s natural texture. To get the look, apply STYLE Soft Mousse, to towel-dried strands and begin blow-drying. For clients with a tighter wave/curl pattern, use a diffuser to allow their natural texture to shine. For clients with straight hair, use a cushion brush to add volume at the base and a bit of bend throughout the ends. Once dry, use a medium-sized curling iron to add a slight wave to the hair. Leaving the ends out for a more organic feel. Then, spritz with STYLE Dry Texturizer and run your fingers through to break up the waves and add more movement. 


We’ve seen sleek and chic all over the Red Carpet this season (hello, Reese Witherspoon). A slicked-back look can be created on long layers or short bobs for a quick and easy elegant finish. The key to this look is using a product that holds the style in place while creating endless shine sans flakes. To get a similar style, start with a polished blowout and create a side part for extra drama. Section out the top and work with the sides first. Using a combination of a comb and a cushion brush to position the hair. STYLE Spray Wax is the key to recreating this look. Mist it on each section as you directionally comb/brush it into place. Once the sides are secure, work STYLE Brilliantine Gel into the top section and comb to the side or straight back for a perfect finish! *Pro-tip: if you need extra hold, use bobby pins or secure the side sections at the nape with a clear elastic for a look that will stay in place all night long.


Love STYLE as much as we do?

Check out the It’s Time To Up Your Style promotion. For a limited time, Purchase $150 in Style products and receive a Style counter display free.

One of the best ways to stay current on trends, techniques and improve your workflow in the salon is to continue your education. In an age of limitless resources and endless opportunities, take charge of your craft and advance your education. For example, you can apply daily inspiration from social media, participate in salon or distributor workshops, or take an in-person class. Keune loves how education is easily accessible through online channels; however, working one-on-one with an instructor, asking questions in real-time and networking with like-minded stylists is paramount and invaluable. We always suggest brushing up on skills through Keune Education. Keep reading to gain an in-depth understanding as to why continuous education is vital to your success and how it can add to your services this year.

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By Keune

Inspiring True Beauty since 1922