Style Blog

ATLANTA, GA, USA [MARCH 2021]— Chita Beseau is partnering with Keune Haircosmetics to share her love of education and inspiration. With over ten years of industry experience, Beseau’s work with Keune will make a colorful impact. Industry awards include a 2017 first-place win with Behind the Chair, and a top-three spot on American Beauty Star, as seen on Lifetime Network. Her creative content and passion for education have allowed her to build a flourishing social media audience. Beseau brings this and more to Keune North America as its newest Brand Ambassador.

“There are so many great things about Keune that made me want to be a part of this global company, not only the quality of the products but the care that goes into the process.” wrote Beseau on her announcement. Keune’s commitment to never testing on animals, solar energy, and plastic and water waste reduction in the Netherlands spoke to Beseau on a personal level. Keune’s ethically-sourced ingredients and growing vegan options have also shown Beseau that delivering beautiful results in the salon does not have to be at the consumer’s nor the environment’s expense. Another factor for her consideration was professional product exclusivity.

“I am proud to begin this year with Keune North America and cannot wait to share the amazing education we have in store for you!” she added. Watch Beseau’s exciting creativity in action on Keune Academy Live, hosted on Facebook. Keune’s North American distributors will have the opportunity to share Beseau’s inspiration with their stylists throughout the year. VP of Education, Jessica Mills, shares, “We cannot wait to experience all the talents Chita has to offer to Keune in 2021. Our partnership will expand the education horizon in content, engagement, and beyond.”