Announcing the Launch of Keune You: Custom Haircare that Starts with You
By Keune | September 3rd, 2020
When it comes to haircare, there is no such thing as a one-size-fits-all solution. Each person is unique, and haircare needs depend on a variety of factors, from DNA to lifestyle to location. For years, the industry has attempted to meet the multifaceted concerns of consumers with all-in-one products meant for a wide range of hair types, textures, and concerns. Research shows this is simply ineffective.
Did you know:
- 81% of women experience multiple hair concerns
- Only 26% of women find an all-in-one hair product that caters to their needs
The answer? Customized haircare tailored to you.
Enter Keune You. The new customized haircare system offers personalized essentials for in salon and home use, allowing clients to receive treatments and products that actually meet their specific hair concerns.
What It Does
Keune You offers professional stylists the ability to mix custom haircare products for each client addressing a wide range of hair types. Concerns addressed include poor curl definition and frizzy, dry and damaged, color fading and dull, and weak and brittle. With over 100 possible combinations, the customization options are nearly limitless! All Keune You shampoos and conditioners are enriched with nourishing ingredients to promote healthier, stronger, and more luminous hair.
How It Works
Keune You starts with a personalized hair diagnosis. During a one-on-one consultation, a professional stylist identifies your hair type, color, and needs. From there, your stylist will craft a customized solution using a base of choice with two elixirs, being either one Care Elixir and one Color-Maintenance Elixir or two different Care Elixirs.
Keune You Bases include:
- Keune You Shampoo and Conditioner
- Care Mask of Choice
- Bond Fusion Phase 1 and 2
- Cool blonde
- Cool brown
How to Mix Custom In-Salon Treatments
To begin, stylists should first select the appropriate base depending on the client’s needs.
The base Keune You Shampoo and Conditioner are sulfate-free and formulated with extra panthenol for long-lasting moisture. The sophisticated fragrance and high quality ingredients offer a luxurious experience to the client. Other base options for in-salon treatment are any Care Mask of choice and Bond Fusion Phase 1 and 2.
Shampoo & Conditioner
At the basin, your stylist puts four pumps of the base Keune You Shampoo or Conditioner in a bowl, followed by a single pump of the first elixir and a single pump of the second elixir. Mix thoroughly with a spatula, and apply to the hair.
Measure 30ml of chosen Care Mask into a bowl. Add one pump of the first elixir and one pump of the second, mix with a spatula and apply to the hair.
Miracle Elixir Treatment
Measure 30ml of chosen Care Mask into a bowl. Add one Miracle Elixir ampule, followed by one pump of the first Keune You Elixir and one pump of the second. Mix with a spatula and apply to client’s hair.
Bond Fusion Stand Alone Treatment
Measure 8 ml of Bond Fusion Phase 1 and 16 ml of Bond Fusion Phase 2 into a bowl. Add one pump of the first Keune You Elixir and one pump of the second. Mix with a spatula and apply to the hair.
To Retail for Home Care
Keune You is also specially designed for the client to take home. To mix, add 15 pumps (10 ml) of the first Keune You Elixir and 15 pumps (10 ml) of the second Keune You Elixir to shampoo and/or conditioner at the back bar or trolley. Close and shake for 30 seconds, or until the elixirs have fully mixed with the base.
Make sure to include the batch code sticker for each elixir (located on the back of the elixir liter) on the shampoo or conditioner bottle so your clients know which elixirs were used to customize their haircare solutions. Place the bottle in one of the beautiful, custom show boxes and personalize with your client’s name, your name, and the date the custom shampoo or conditioner was created. These extra touches add to the personalized and luxurious feel of Keune You from start to finish!