George Alderete is the North American Creative Color Ambassador for Keune Haircosmetics, inspiring stylists worldwide with his unique approach to the art of hair-color placement. He believes that stylists need useable, on-trend, practical techniques for their work creating beautiful, dimensional color in the salon. His teaching style is engaging and informative yet relaxed and approachable.

George is an award-winning colorist. He is a three-time NAHA finalist for hair color and took home the Bangstyle Supreme Colorist Award in 2015. He also is an editorial source for numerous media outlets and has been featured in Vogue, InStyle, People, Marie Claire, Angelino, Self, Beauty Underground, Modern Salon, American Salon, Salon Today, Beauty Launchpad, Estetica and others. He has worked in television with shows, such as "Next Top Model," "The Hills," "The Tyra Banks Show" and "Biggest Loser," and maintains an extensive L.A.-based celebrity clientele.