Men’s Hair Care Reimagined – 1922 by J.M. Keune

By | July 2nd, 2018

Family-owned since 1922, Keune Haircosmetics was founded by Jan Keune. Coming a long way from the first product he created, a formula for a liquid perm, Keune Haircosmetics has grown tremendously with one goal in mind – to create products for the salon professional. With our latest line, Men’s Hair Care is reimagined with 1922 by J.M. Keune. A carefully crafted a collection of men’s products specifically designed for barbers and stylists to create new regimens for stylish men all over the globe that harkens back to the days of J.M. himself.


1922 by J.M. Keune

This grooming collection was created under one roof in the Netherlands and touts the Dutch Craftsmanship J.M. Keune would be proud of. Tailored for your barbering needs, it is meant to be an all-encompassing collection for your Men’s services. You’ll notice the apothecary packaging is an homage to the brand’s founder, a chemist from Amsterdam. With ingredients formulated to ensure you get the outcome you want for your clients.

Keep reading to understand more about the line to see which is the best choice for your stylish clients.



Cleansing and conditioning the hair is the first step to a successful style.



Designed to be used daily, this shampoo and conditioner are gentle enough to cleanse and moisturize the hair, body, and beard. With a formula enriched with Hemp, Creatine, and Bamboo extract it will strengthen hair while nourishing it.


This shampoo and conditioner duo will leave the scalp with a tingly sensation, giving your clients a refreshed feeling. Containing Menthol and Peppermint and enriched with Creatine and Hemp, this formula will give your clients the extra kick they’ve been looking for.


This shampoo and lotion system will not only create thicker, fuller hair it will lengthen the life cycle of the strands as well. Formulated with Creatine, Vitamin H, Red Ginseng and Provitamin B5 it was created to add body and strength. The Fortifying Lotion stimulates hair growth by 25% in just 4 days by increasing blood circulation and promoting hair growth while cutting down on hair falling out.



Deep-Cleansing Shampoo – Every great hairstyle takes time and often a few products to get there. This shampoo will ensure your clients can uphold the style you’ve created for them by providing a squeaky clean palette to begin with. Containing Creatine, Hemp and Bamboo Extract, this clarifying shampoo will remove product build-up while strengthening and moisturizing.

Purifying Shampoo – A mild formula to calm the scalp. It will remove visible dandruff while Zinc Pyrithione slows the Malassezia type of fungus, which causes dandruff.



With 5 new stylers for men all containing Creatine and Hemp, you’ll be able to create unique cuts and utilize classic style to get a new look for your clients.


WORLD-CLASS WAX – This medium hold shaping wax leaves a high shine finish and is perfect for sleek styles. Best on shorter hair, you can use this to define a part or control shape.

PREMIER PASTE – With a high hold and low shine, this paste has a matte finish and is perfect for quick, effortless looks.

PREMIUM CLAY – Best for medium to short styles, this dry styling clay can add texture with a strong hold and matte finish.

ORIGINAL POMADE – For clients that like to rock a high shine classic style. With a high hold factor, this pomade is perfect to create slick, shiny styles on medium to short hair.

CLASSIC GEL – This gel is far different than what clients are probably used to. With high shine and ultimate hold, this product can hold any style in place.



As new men’s grooming styles have gained popularity barbers must find the best ways to create these looks. These products will help in the barbershop and for at-home styles.


SUPERIOR SHAVING CREAM – This cream not only detangles but also contains Creatine and Hemp to detangle and strengthen hair post-shampoo. For use every day, it will help you create clean lines within your style. 

BEARD BALM – Formulated with Shea butter, Sweet Almond Oil, Coconut Oil, Avocado Oil, Apricot Kernel Oil and Hemp to condition, and BeesWax to add hold this balm will allow you to shape your client’s beard and add shine and conditioning agents.

BEARD OIL – Beard care also encompasses the skin underneath, which can sometimes become dry. Applying Beard Oil is key to adding moisture and natural shine and moisture for a well-groomed beard. This blend contains Sweet Almond Oil to soften, moisturize and add shine as well as Apricot Kernel Oil, Avocado Oil, and Hemp.



Men want the ability to control their color and 1922 is giving them 5 natural shades that can camouflage their style. With a 5-minute processing time, these low-maintenance colors are the perfect add-on to any service. Choose from: Dark brown, Medium brown, Light brown, Dark blonde of Medium blonde.

This carefully curated collection is full of products that are specifically distilled for men. Which will change the way barbers and stylists care for their clients. Be sure to speak with your local distributor for more education, information on the July 1st launch and pre-ordering 1922 for your salon!

Share On

Keune Education

By Keune

Inspiring True Beauty since 1922