Style Blog

Keune Education Team Member Alicia Dixon

Alicia Dixon, a colorist at Cellar Door Salon, began highlighting and cutting her family members’ hair at age 12 in her home’s kitchen in Burlington, Iowa. She pursued a career in graphic design, then midway through school, she realized that doing hair was her passion. After completing cosmetology school and a training program in Iowa, she moved to Chicago to do hair in the big city.
Beginning at the Saks Fifth Avenue Salon, Alicia completed a Vidal Sassoon Advanced Training Program, which gave her a strong foundation in structured, classic haircuts. She then continued her training with a Toni & Guy cutting program to round out her technique.

When a Premier Beauty Supply DSC brought samples of Keune into her salon to try, the salon decided to carry it. The opening order included two tickets to the Academy in Buckhead, and before she knew it, Alicia was on a plane to her future. During “Masters of the Craft” with Roy Peters, she loved how Keune’s education taught how color works, as opposed to simply promoting the brand. She was so impressed that she asked how to join the Keune education team. The rest is history.

That was more than 3 years ago. In 2016, Alicia has been chosen to join the prestigious group of Academy mentees. She’ll be working with Courtney von Berg and Jay Marshlick during Keune’s prestigious Color Certification program.

Alicia thrives most while doing color—her specialty is blondes, which she teaches at salons for Keune—and her success was recognized by The Colorist magazine in 2015, when it named here to its prestigious list of “30 Under 30” colorists to watch. As an educator for Keune, she loves sharing tips, tricks and techniques with other colorists. She specializes in the Balayage technique, while adding different layers of color for a natural, sun-kissed look.

“I take a very real approach to color,” says Alicia. “Not every client who walks in to the salon even knows how to book the proper appointment. When I teach, I focus on real situations—this is what the product was created for, in real life this will happen and be your saving grace. I also help stylists understand the science behind hair color. Once you understand that, then the creative side almost always works.”