Wearing Your Natural Texture Still Takes Work

By | April 28th, 2018

Everywhere we look, men and women alike are embracing their natural hair texture. The industry is shifting from “taming” hair to helping it flourish in its natural state. We must adjust our practices as stylists to succeed within this growing landscape. Alongside styling tips, one thing we must communicate to them is that wearing your natural hair texture still takes work!

Keep reading to learn some of our tops tips for discussing this movement with clients and the products we love to help their hair flourish!


Behind The Chair

Great hair starts in the salon. Anyone who has suffered from a bad hair day knows this. Getting regular trims, having color done professionally and incorporating professional conditioning treatments into your clients’ routine are the first steps to a beautiful style.


We caught up with Amber Skrzypek, Technical Director, Keune Haircosmetics USA to find out the best way to cut and style your clients and her favorite product picks for textured hair.


Cutting Tips:

Remember when cutting curly hair, that short hair pushes long hair. Depending on the curl pattern, the length, and the density, short layers can be added to accentuate or minimize the overall shape and movement of the haircut.


Styling Tips:

Although it is exciting to blow-dry a curly or wavy textured clients’ hair straight if your client is transitioning to a natural style you should style them this way. When styling it’s important to use the right tools for the job. Using products geared towards curly hair will usually make the clients’ at-home styling easier. This also means they’ll also be coming back to you for more product picks!


Product Picks:

Encourage your clients to partake in a professional conditioning treatment while in the salon. Keune CARE Miracle Elixir is a luxurious treatment that will have them asking for it every time they visit. For take-homes: Curl Control Shampoo and Conditioner will gently cleanse, enhance curl, combat frizz and boost shine on curly or wavy hair. While Keune Blend Sea Salt Spray is a great product to bring out the natural texture of their hair while providing a medium hold.

Wearing natural texture still takes work, therefore, education is the first key to success. Make sure everyone who leaves your chair feels confident in their new look. Give them the knowledge (and the proper products) to embrace their style for the season ahead!


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By Keune

Inspiring True Beauty since 1922