Style Blog

So blonde. So pure. So fabulous. Looking to create or sport a bright, beautiful blonde this summer, but would prefer a gentler formula? Keune So Pure Blonde, part of our So Pure Natural Balance Color line, is a mild, ammonia-free hair color enriched with nourishing ingredients. Learn more below about the benefits of Keune So Pure Blonde.

The Super Blonde

From a sun-kissed honey to a cool, platinum shade, any blonde is possible with this complete range of beautiful, intermixable colors and toners. Go subtle or go intense, So Pure Color Blonde offers a wide span of lifting strengths, from 2 to 6 levels of lightening.

The Quality Ingredients

What’s just as exciting as the color itself is what’s in it…and what’s not. Keune So Pure Blonde does not contain any ammonia or parabens. It does contain phytokeratin to rebuild the hair structure, organic Argan oil to add moisture and strength and a coconut oil-based cream to condition.

The Pure Experience

You’ll love the relaxing aromatic jasmine and sandalwood scent—no unsavory hair dye smells here! And the results are the best part. Think: strong, shiny, soft and natural-looking hair.

The After Care Party

In the salon, Keune provides a So Pure Color Shampoo Professional for stylists to use after coloring. Then, there are four take-home So Pure products, including So Pure Color Care Shampoo, Conditioner, Leave-in Spray and Moroccan Argan Oil to extend the life of your bright new blonde color. The products carry that same lovely, earthy jasmine and sandalwood scent, too.

Watch as Jennifer, one of Keune’s International Educators, works with So Pure Blonde above.

Interested in advancing your hair color knowledge with one of Keune Advanced Academy’s Foundational, Next Level or Creative courses? View programs.