Upgrade Your Winter Hair Care Routine
By Keune | November 5th, 2019
After back to school and Halloween, it’s a hop skip and a jump to Thanksgiving and the holiday season. For salons, this marks one of the busiest times of the year. Alongside perking up your product sales and turning blondes into autumn auburn, it is a great time to discuss with your clients the need to upgrade their winter hair care routine. Keep reading for a few must-haves to keep their strands looking their shiniest. We spoke with Keune Regional Educator, Megan Townsend about what clients should add to their routine this season.
When chatting with Townsend, she mentioned that one thing most clients struggle with during the winter season is static electricity. When it comes to hair, static electricity is a sign of a lack of moisture. Finding a way to add moisture without weighing down strands is key to their style. It will also greatly improve the health of their hair.
In the salon, Townsend recommends prepping your client’s hair with a moisture-rich conditioner, such as Keune Care Vital Nutrition Shampoo and Conditioner, then following up with the Keune Care Keratin Smooth 2-Phase Spray. During their appointment, show them exactly what products you are using. Then suggest a few key items for them to take home to incorporate into their winter hair care routine. Showing them the results and letting them feel their hair is key to the experience as well as making the sale.
Styling & Finishing
When it comes to styling and finishing, Townsend always recommends Keune Style Defrizz Serum, which can be used on both wet and dry hair to tame flyaways. For clients with fine texture, she recommends Keune Style Brilliant Gloss Spray for weightless shine. If your client has a thicker texture in need of more control, Townsend recommends Keune Style Dry Conditioner, which alongside adding shine and a feather-light hold also aids in detangling.
For color-treated clients, the winters can be especially tough. Start off by suggesting clients book a glossing treatment every six weeks to add shine and vibrancy. Additionally, Townsend urges clients to invest in color-safe shampoo and conditioner and a leave-in with UV protection to create long-lasting color and a healthy finish.
For highlights, blondes of grey beauties, suggest they pick up Keune Care Silver Savior Shampoo and Conditioner for the winter. This violet-hued formula will add moisture while combatting brass that is inevitable with the harsh elements winter brings with it. For all other shades, Keune Care Color Brillianz Shampoo and Conditioner is an easy choice. With UVA and UVB protection and the Color Sealing Complex to elongate your shine, this formula conditions as it protects.