Alicia Orabella joined Keune Hair Cosmetics in 2010. A San Francisco Bay Area native, Alicia brings over 30 years of experience behind the chair and over 10 years in education as a facilitator. She is a sought after colorist, published in Rolling Stone Magazine and is having great success as the owner of Orabella Color Studio located in Oakland California which opened in 2013.
“I was presented with an opportunity to open my own studio. I was terrified. It was the fear that drove me to do it. I knew something bigger was waiting for me. I moved to a larger space exactly 2 years to the date that I opened my first one. It’s been the best decision I have ever made career wise.” Alicia graduated from Alameda Beauty College in 1988. Ever since, she has spent years taking outside education classes from industry icons like, Trevor Sorbie, Ruth Roche, Sam Villa, George Alderete, Roy Peters and more. She joined Redken 5th Avenue N.Y.C. in 2001 and spent 6 years learning from some of her current Keune peers. She has worked along side with Kris Sorbie, Philip Anthony, George Alderete, Sam Villa, Chris Baran, Brent Borreson, to name a few, both backstage and and main stage. Alicia’s career really took off in the upscale area of Oakland, aka. “Montclair.” She spent 7 years at The Hair Tailor. She started her grooming as an assistant and within 3 months she was put on a chair full time.
This is where she was introduced to Trevor Sorbie and Ruth Roche and the phenomenal amount of education being offered in our industry. In 1999, she left The Hair Tailor to start her career as a “booth renter”. She worked at a few salons in the Oakland area over the years before opening up her own studio in 2013. Alicia shares current trends and her philosophy of “keep it simple, both on stage and in the salon. “I love sharing knowledge creativity, passion and continue to inspire and motivate hairstylist’s. “Fear is the main reason we tend to resist change, if I can help one person, break through that barrier, I’ve made a difference”.
Learn impactful color formulations and techniques. Discover how to create using contour and contrast. Learn how light and the absence of light creates movement and shapes within the hair. “Modern highlighting is an intricate art form so we need to be on top of the trends like Balayage, Ecaille, Color Melting, Babylights, Foilayge, and more "